Activewear designer adidas is set to open a new online store in Germany, offering an array of styles from a range of brands.
The store will be located in the capital, Berlin, where the company has its flagship stores, including the Paris store.
The new store is part of a broader push by the German retailer to expand into the European market, where it has been struggling to make headway for several years.
The retailer has been investing heavily in online retail in recent years, adding more than 30 million euros ($38.7 million) in online sales since 2010.
“The German online market is growing fast,” said Thomas Hildegard, a senior analyst at the research company IHS Markit.
“There are plenty of opportunities for us in Germany.”
The new store, which will be a joint venture between adidas and a German retailing company, will be the latest in a string of major deals for the company.
The company has previously teamed up with retailers such as H&M and Gucci to expand its presence in the European marketplace.
The new site is also aimed at people with limited budgets.
It is expected to sell a range from €10 to €20 ($12 to $20) for a single item, which can then be added to a shopping cart.
The items will then be picked up at a central depot, and then picked up again at a local store.
According to the company, the site will be one of the largest online retailers in Germany.
It will be run by a company called Adiprene, which was established last year.
Adiprene is also planning to launch a store in the Netherlands in the coming months.
A similar online store will also open in Switzerland.
In addition to the online store, adidas plans to launch several other online stores in the near future.
The adidas-owned company is also looking to expand in China, where its clothing and footwear brands are dominant.
Last month, the German brand said it was closing its fashion store in Paris.
Earlier this month, Adiprenes parent company, Adecco, said it had closed a retail location in Hong Kong, which had been a flagship store for the German company for years.
Adidas has also announced plans to expand and expand in Brazil.
In an interview with German newspaper Handelsblatt, Adidas said that it planned to open its first international retail store in Brazil in the next two years.
Adidas is also set to launch new online stores across Latin America.