Designers and brands that have struggled with the digital era are increasingly finding new ways to harness the power of the cloud.
A growing number of companies, including the Blueprint Group, are taking advantage of the growing opportunities to make their designs available to clients.
The Blueprint company, founded in 2011 by Eric Zemel, an industrial designer, has expanded its scope in recent years to include apparel designs, as well as accessories, and has expanded to offer its designs as downloadable files on the cloud and in the web.
According to Zemell, his company’s goal is to create a “global service” for designers and retailers to bring their design to life.
Zemel says that with the Blueprints’ new platform, it has been able to provide designers with a unified digital solution to bring a brand’s vision to life online.
The platform has helped Blueprints and others such as The Design Lab, a company that provides customized design and design consultancy services, make more money than ever before, Zemelin says.
“We’re able to create the best, most beautiful designs that are going to be seen by the right people, and we can create the designs that we want to see on the shelves of our retailers,” he says.
“In addition to that, we can help them connect with their customers, connect with brands, and get the best price for their clients.”
The platform has also helped Blueprint and other companies like The Design Labs, Zemsel says, by providing designers with access to a wider range of design resources, including free, open-source templates, and a variety of services that help them to create their designs.
Blueprints also offers a way for designers to build a portfolio of work that can be easily accessed and shared with clients.
Zemsell says that because of its flexible nature, Blueprints allows clients to “do whatever they want” with their designs, with minimal hassle.
To help facilitate that, Blueprint is providing designers a set of tools that allow them to use their own images and designs for their own designs.
For example, a designer might use an image of a car that he or she created using a Blueprint template, or an image from an online catalog of clothes that is used as a template.
And a client might use their image for their logo, too.
While some of the tools available to designers may seem like gimmicks, Zemeel says the Blueprices tools allow them “to get creative with their own portfolios.”
“When you’re looking for inspiration, the first thing you need to do is go and download a template, and you’ve got your design,” Zemselman says.
“When I say I have this tool, I mean I have a template that’s like a picture of a box, but you’ve put this code into it.
If you have a portfolio, that means you have your designs that you’re using in your portfolio, and it’s going to look a little different.”
Designers can also access the Blue Prices templates through a variety to create new designs for clients.
For instance, a photographer could create a photo from an existing Blueprint image of her clothing design that she uses as a reference for a new design.
Or a designer could create an entirely new design by using a template from an artist’s website that he/she has created.
The designer can then share it with the client and get feedback on how it’s coming along.
If you’re a designer who has struggled with online design, the BluePrices platform may be the right way to go, Zemael says.
It allows designers to do whatever they like with their design, and for the clients to see what you’re trying to achieve.
Even though it’s been a while since we’ve heard about Blueprises, Zeman says he has found a number of his designs and designs he’s created online to be popular.
He says he’s found a lot of success with his Blueprints design portfolio.
As the company grows, Zhemel says he hopes to expand his product offerings so that designers and brands will be able to leverage the Blue Prints platform in new ways.
“I think we’ve got to expand our portfolio and we’ve had a lot more success than we thought we’d have, and I hope that’s a good sign that we’re on the right track,” he said.
“We’re building a lot and we’re doing a lot.
It’s time to go.”
Follow Josh Dawsey on Twitter: @joshdawsey