By JOSH MORRISAssociated Press Purdue University is hiring the first female designer for its athletic department.
Kelly Lauterbach is the first person of color to be hired as Purdue’s assistant athletic director for apparel design.
The news was announced Wednesday as the NCAA’s latest effort to crack down on discrimination in college sports.
Purdue’s women’s basketball program is one of the most popular programs in the country and Lautherbach is responsible for design on all uniforms and apparel.
The first woman to be appointed as Purdue Athletics’ apparel design director, Lauternbach will also oversee the basketball and baseball programs.
She was the athletic director at Penn State from 2002 to 2005 and oversaw the NCAA Division I Men’s Basketball Championship from 2002-06.
Purdue’s women basketball team is one the most-watched in college basketball, and Lautsenbach will have a hand in recruiting and coaching young talent.
Lauterbach has a background in design, including design work for Nike, which she led at Purdue from 2006-08.
Puerto Rico’s athletic department hired Lauterca as the athletic marketing and public relations director in 2016, and she was also the director of communications at Purdue.
Lautsenbach will work closely with the basketball program as well as with other departments and organizations in the Purdue community, including the Purdue Athletics Club and the Purdue Sports Hall of Fame.
Pitbull, who graduated in May, has worked with Lautersenbach on Nike’s “Tiger” apparel, which is the most famous basketball shoe in the world.
Phelps has also worked with Nike on its “Crossover” and “Basketball One” sneakers.
Phelps has been an executive in Nike’s Nike Sportswear Group since 2013.