By Andrew GoldfarbEditor’s note: This is the second in a two-part series that looks at Ir’s designers and their upcoming work.
In January, the company announced that the “Apex” collection would be released on March 14th.
The rest of the “Echo” collection will be released later this year.
Apex and Echo are two of the company’s most popular and coveted pieces.
The company released the first two collections in October, and the third is set to arrive later this month.
“Echo is the perfect way to start a collection,” said Ir’s chief creative officer, Andrew Goldfarp.
“It’s an elegant, minimal, elegant collection that takes the best of all the pieces and combines them to create something truly unique.
It’s very much about the essence of design.
The designs are meant to be timeless, but they’re meant to remind us of what makes us feel like we’re in our element.”
“Apex is the most important piece for us,” Goldfamp continued.
“The way it fits in with the whole ethos of the brand, the way it represents the brand’s identity, it’s a beautiful piece.”
Echo will be available in four different colors and two sizes: S and M. The S version will be made in a classic gray, while the M version will feature a bold, dark gray.
Goldfamp also revealed that the first colorway of Echo will be a charcoal gray.
“It’s a new colorway,” he said.
“We’ve got the charcoal gray now in stock, and we’re very excited about it.
Evo is also a piece that’s meant to reflect the way we design, which is to reflect who we are.
I think that’s a very important thing for us.
It makes us look as though we’re creating something beautiful and unique.”
Ir is also launching an online store with “The Fashion Show,” which will feature the brand on March 8th.
The online store will offer all of the brands’ current and upcoming designs, as well as select pieces from the past, including the original “Eclipse” collection.
Ir’s upcoming “Designer” line is also expected to hit store shelves this month, though details on what that will entail were not revealed.
For more on Ir, be sure to check out our interview with Goldfap.