Dressesy has introduced a new line that includes a new range of women-focused apparel and accessories, as it looks to expand its portfolio.
The brand is set to unveil the ‘Dressesy Dressy’ line of wearable apparel and handbags in November, which will come in two colours, white and black, and a range of accessories, such as a pair of leather gloves.
The line will come with the ‘Rise’ collection, a collection of wearable accessories that will be sold in a variety of colours, including white, black, silver, grey and rose gold.
The collection is set for release on November 3, 2018.
Dressesys chief executive Yannick Boulle said the ‘dressesy’ brand had long had a focus on creating high-end womenswear, but was keen to launch the new line with the help of a new partner.
“We were looking for a partner who would support us in this journey and who wanted to be part of our future,” he said.
Dressys new line, dubbed the ‘Cougar’ collection for its ‘cougar silhouette’, will come out in October.
The brand has also said it will also offer the ‘Sissy Sissy’ collection in 2019.
“This is a really exciting time for Dressesys, and we’re really excited to see what it will mean for our brands’ brands,” said BoulLE.
“It is great to have a partner that is aligned with our vision, that is not only committed to the brands but also is committed to making them even better.
The Dressesies ‘Cuckoo’ collection was an iconic and iconic collection that really stood for its time.”
The new collection is expected to be available in a range in both white and blue and will be available on a range for men, with the colours also available for women.
The new line will be released in a limited number of stores, with Dressesydes own flagship store, Dressesymans, expected to launch its new line in the second half of 2019.
The clothing brand, which has around 1,000 stores in France and Belgium, has seen its sales increase by about 12 per cent over the past year, with sales growing by 40 per cent to more than $9.5 billion.
Dressedys chief marketing officer Jean-Luc Lebel said that the new range will appeal to women, particularly those who have been in a relationship for a while.
“I think it’s important that we make it clear that we’re not the first brand that has an interest in womens fashion,” he told Reuters.
“So when people say ‘I want a black dress’, they’re not talking about a dress that I like but one that’s a bit different from what we offer.
I think we’re in a really interesting space, so we’re looking for partners that understand that.”
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