Students at the University of Washington, a public institution in Seattle, have designed their own sorority-themed clothing, which they’ve dubbed “sorority apparel.”
The designs feature the colors of sororities sororide colors and are meant to look like dorm room decor, said Sarah Ruggiero, associate director of marketing for the university’s chapter of Sigma Delta Tau.
Sorority clothing has been on display at the university for decades, but this year was the first time the university allowed the design to be used on sorority clothing, Rugglero said.
“We are not just saying, ‘We want sorority attire to look something like sorority clothes,’ but we are saying, `This is a way for us to make our students feel like they belong,'” she said.
The design has been viewed nearly 3.7 million times on Facebook and the design blog, Crafty, and has been endorsed by sorority members and alumni.
The design includes logos and symbols from the sororides sorority uniform, sorority crest, sororid emblem, and sorority seal, Riggiero said in an interview.
Sisters at the sorority will receive a $30 gift card to a sororidal gift shop for all their purchases, Ress said.
The school’s sorority website offers links to sorority gift shops and a sorora shop.
In addition to the clothing designs, the university is encouraging students to get involved with the sorors sorority community by participating in sorority activities and volunteering at sorority events, Riddell said.
Students can learn more about sororism on sororis sorority site.