Adidas has launched a new ad campaign featuring a young girl in the iconic Nike “The Last Ride” sneakers.
The ad will feature the iconic sneakers in a variety of creative ways.
The shoes, which were first unveiled at the 2010 Summer Olympics in Vancouver, BC, feature the Nike logo on the front and a message: “You deserve it.”
The ad, which runs in major markets including the U.S. and Canada, will feature four girls dressed in the shoes, one wearing a white shirt, a red top and a pink skirt.
They walk through an iconic Nike design concept that has been in Nike’s DNA for over a century.
“We have always known this is a great spot for girls to show off their athletic abilities, so it’s great to see a brand like Adidas bringing the message of fitness and style to a new generation,” said Kristi Davis, Nike’s creative director.
The shoes will be available on Nike.com on March 11.