Fashion, like any other industry, has its own rules.
You can’t just go in there and make a statement without a product and you can’t try to sell the product as a means of expressing yourself.
And when you look at the world around you, there’s a lot of people who have a particular vision and need a product to express it, and those products tend to be more fashion-y.
And that’s why you see so many brands like Dior and Versace that are trying to appeal to a broader audience.
The more you know about what people really want and what people need, the more you can figure out how to sell to them, and you’ll start to see a lot more of that.