The fashion world is in the midst of a fashion frenzy as celebrities make their mark on the fashion scene, as they make their living off their looks and brands.
But some of the most famous people in the world aren’t making their fashion dollars on their own, but through their agencies, and they’re starting to get the best deals on their merchandise.1 article “It’s a whole new world,” said one of the biggest names in fashion, fashion designer and entrepreneur Yvonne Demirjian.
“I have to do a lot of interviews, I have to show up for events, I need to do some fashion, I’ve got to have a booth, I can’t have a table, I don’t have anything, and that’s a lot.”2 article DemirJian, whose firm has clients such as Mariah Carey, Beyonce and Kanye West, said she is always searching for the best deal on her clothes.
“The problem is that, in the past, I would go out and try to make a couple of thousand dollars, and it would go to waste,” she said.
“But now, I’m starting to see that a lot is going into it and a lot will be used.”2.
Fashion has become an online phenomenonThe demand for designer clothing is high.
A study by the Fashion Institute of Technology shows that more than 3 billion pieces of clothing were sold online in 2016, which is almost double the number of items sold in 2014.3 article According to Demirjee, it is a trend that has been going on for a long time.
“People want to look fabulous, they want to be super cool, they like to wear cute things and they don’t want to go out in a tuxedo or a suit,” she told ABC News.
“They just want to have fun, and if they do, they make a lot more money.”3.
Fashion is the best way to make moneyThe fashion industry has been in a boom for a while now, with the popularity of online fashion shopping and the increased demand for products that can be customized.
But the real value comes in the form of merchandising.3.
A lot of celebrities are on their way to the runwayThe fashion world may be in the throes of an abundance frenzy, but celebrities aren’t the only ones making money from their outfits.
“We’ve got a lot going on right now in terms of celebrities who are on the runway, and there are a lot who are already getting on the set, and we’re seeing a lot,” Demirjaian said.3.(ABC News: Lauren Tazio)4.
Celebrities are getting creative with their own productsWhile some of their fashion clients don’t make much money off of their designs, others are making big money off their work.
“It depends on the client,” said Demirjit.
“You have to find someone who is going to be able to pay you a little bit more to wear their clothes, and not go out to the store to buy clothes, but to show them how to make them.”4.
A whole new generation of designers is trying to make some moneyThe demand is on for new styles and products, as well as new ideas for what is and isn’t fashionable.
“This is what I call the millennial generation, the generation that wants to wear what they want, and who want to get away from their parents’ values and their work and go out into the world,” Demirejian said, referring to the generation born in the 1970s and 1980s who grew up on the Internet and social media.5.
Celeb and fashion designer Yvonn Demirjiian says she is constantly on the lookout for the top brands for her clients.5.(ABC news: Lauren Lutz)5.
The real value of a designer’s workThe real value, Demirijian says, is in getting the clothes that are going to look good on people.
“If you go on the street, if you have your own studio, you can make them look better,” she explained.
“And if they’re going to wear the clothes you make, they will look good.”5.
Demirjeis’ personal fashion collection includes a variety of designer apparel to wear, but it’s her collection of jewelry that makes her money.
“A lot of my jewelry is from my mom’s collection,” Demi said.5(ABC News, Lauren Lutz)5.(AP: Dan Pflueger)5